Advertising

Advertising is essential to companies, for it exposes the product to the public. To me the best advertisings are visuals, either on TV or on billboards. In my opinion those are the ones that people remember the most, as opposed to hearing about it on the radio. America is ruled by witty commercials, and I think it really helps to sell the product. If I'm at the store and need soup, for example, I'm most likely to buy Campbell's soup rather than any other brand because of the familiar jingle in my head, "it's MM MM good!" At times I consider the generic alternative, depending on if the taste changes. When it comes to commercials, I definitely am swayed by celebrities endorsing goods. Along with celebrities, the music and jingles almost always get stuck in your head when least expected.

The SunDrop dancing commercial is a winner. Basically, a girl wearing a green shirt with tights and shorts takes a sip of a can of SunDrop, gets super confident for some odd reason, and ends up dancing along to Snoop Dogg's single Drop It Like It's Hot at the beach, on the street, evern on a boat. The funny thing about it is she's so serious and in fact quite good at dancing to it. It's witty because the drink's called SunDrop, and the song is perfect for the commercial, and the girl 'drops' it everywhere she goes. I bought a pack of SunDrop soda the day I saw the commercial.

The ad is basic. With the dancing, it suggests you'll have a good time no matter where you are, as long as you have a SunDrop to cool you down. It's a very bright commercial, so it's appealing to the eye to begin with. The music selection is a modern time classic. Basically everything about this ad is catchy, and what's catchy sells. I don't think there's anything bad about the commercial, except for that it's making us buy soda and helping America become more and more obese.